Flipkart has launched its UPI handle to enable smooth onboarding and allow users to avail online and offline merchant transactions within and outside the Flipkart marketplace.
The company also introduced one-click and quick functionalities for recharges and bill payments. With the new UPI feature, customers will get an intuitive, safe and convenient digital payment experience through its integrated checkout funnel and a slew of incentives, including the benefit of instant refunds, making the transaction process hassle-free, the company added.
Dheeraj Aneja, Senior Vice President – Fintech and Payments Group, Flipkart, said, “Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us.”
On the Flipkart app, Flipkart UPI can be used to pay for any product or service, including e-commerce transactions, Scan and Pay to UPI ID, and recharges and bill payments.
In its first phase, Flipkart has partnered with Axis Bank.
Sanjeev Moghe, President and Head – Cards and Payments, Axis Bank, said, “Axis Bank has always been at the forefront of extending multiple payments flows of UPI to its customers. We continue to scale our growth in UPI with partnerships and innovations. Customers can register for UPI with @fkaxis handle, and can do all fund transfers and checkout payments using the Flipkart app.”
