RBL Bank and DMI Finance have announced a strategic partnership to offer co-branded credit cards to DMI Finance’s existing customers. This collaboration seeks to expand credit card access throughout India’s metropolitan and non-metropolitan regions by integrating RBL Bank’s credit card expertise with DMI’s focus on digital financial inclusion.
The new credit card will feature spend-driven benefits such as accelerated reward points, no-cost EMI options and discounts at popular retailers.
Bikram Singh Yadav, Head of Credit Cards, RBL Bank, said, “RBL Bank has a strong presence in the credit cards space with over 5.3 million cards in force. Our alliance with DMI Finance allows us to expand our scale and take our financial products to the untapped consumer base. We aim to introduce highly innovative and value-centric products backed by a seamless digital onboarding experience.”
This partnership will deepen financial inclusion and support economic mobility for millions of aspiring individuals across India.
Shivashish Chatterjee, Co-founder, DMI Group, said, “Our pan-India footprint that covers more than 95 per cent of pin codes and enables DMI to process over 30 million credit applications every year, when combined with RBL Bank’s credit card expertise, it presents a compelling offering for underserved communities across India. We remain focused on our core mission to deepen access to sustainable credit and enable economic mobility for millions of aspiring Indians.”
