Capital Trust has forged a strategic partnership with CBV Ventures to deliver tailored credit solutions across the fast-moving consumer goods distribution ecosystem.
The collaboration will leverage CBV’s network of 76 distribution hubs serving over 6,600 end customers including Kirana stores, restaurants, institutional caterers and railway vendors to extend pre-approved business loans, co-branded digital credit lines and integrated onboarding via digital KYC solutions.
The pilot phase, launched on July 1, 2025, covers 25 CBV distribution hubs in the National Capital Region and targets roughly 2,000 unorganised ‘mom-and-pop’ stores.
By embedding Buy Now Pay Later modules, QR-based payments, digital credit lines and analytics-driven credit-scoring tools, Capital Trust aims to boost CBV’s sales outreach by 40 per cent and achieve three to five times higher adoption of its FinTech products within three months of rollout.
Vahin Khosla, Managing Director, Capital Trust, said the initiative reflects the company’s mission to financially include the informal sector through technology and trust, enabling last-mile businesses to scale efficiently.
Paawan Kapur, Director, CBV Ventures, added that the partnership unlocks a new level of growth for vendors by marrying CTL’s digital credit infrastructure with CBV’s extensive distribution platform.
Send news announcements/press releases to:
info@b2bmarketmedia.com
