National Payments Corporation of India’s RuPay has entered into a strategic, year-long alliance with BookMyShow to offer cardholders exclusive benefits for the country’s leading live events.
Under this collaboration, RuPay users will gain early pre-sale access and dedicated ticketing zones for marquee festivals such as Sunburn 2025 and Lollapalooza India 2026, along with curated food and beverage perks, merchandise offers, fast-lane top-up entry and access to exclusive lounges at select venues.
On the digital front, BookMyShow will integrate RuPay across its homepage and post-transaction flow, guiding users to discover and redeem special RuPay-led privileges.
Experiential on-ground activations will further deepen engagement by blending immersive brand touchpoints with seamless payment experiences, positioning RuPay not merely as a payment option but as an enabler of culturally rich moments for India’s young, digitally savvy audience.
An NPCI spokesperson commented that as younger, digital-first consumers gravitate towards personalised cultural experiences, this partnership underscores RuPay’s commitment to delivering value by combining access, convenience and exclusive rewards.
A BookMyShow spokesperson added that by uniting technology, culture and consumer expectations, the collaboration re-imagines live entertainment as an experiential journey that goes beyond ticketing to create lasting memories.
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