Muthoot Microfin has announced its strategic expansion into Assam, marking a significant milestone in its mission to broaden financial inclusion efforts across India’s Northeast region.
The company’s first branch in Assam has been launched in Mirza, Guwahati.
This new branch increases Muthoot Microfin’s presence to 21 states and union territories.
The location of the branch is strategically chosen to serve the greater Guwahati metropolitan area and surrounding rural communities, aiming to improve access to rural credit and strengthen the local financial ecosystem.
Assam’s inclusion represents Muthoot Microfin’s entry into a promising, yet underserved, microfinance market in India.
The Northeast region is recognised for its dynamic micro-enterprise ecosystem and a strong tradition of women-led businesses, offering substantial opportunities for sustainable growth.
Muthoot Microfin’s established success in rural markets positions it well to address the unique socio-economic dynamics of this region.
Sadaf Sayeed, CEO, Muthoot Microfin, commented on this expansion, stating, “Assam represents more than a new market; it reflects the entrepreneurial resilience and untapped potential of India’s Northeast. Our presence here is rooted in our commitment to bridging financial access gaps and promoting responsible credit practices. As a company that serves millions across rural India, we understand the importance of tailoring our approach to regional needs, and we are committed to working closely with local communities to create lasting value.”
This expansion reinforces Muthoot Microfin’s primary objective of empowering women through accessible, income-generating microloans and fostering grassroots entrepreneurship.
The company’s operations in Assam will introduce a comprehensive approach to financial inclusion, encompassing financial literacy programmes, business development support, and community capacity building, in addition to lending services.
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