IDFC FIRST Bank, in collaboration with RuPay, has introduced FIRST EA₹N RuPay Credit Card, a Unified Payments Interface (UPI)-enabled, Fixed Deposit (FD)-backed virtual credit card aimed at making credit more inclusive and rewarding. Designed to cater to the first-time credit card users and individuals with limited credit history, this card ensures universal accessibility by using a fixed deposit as collateral. The card can be issued instantly online, enabling immediate UPI transactions at more than 60 million merchants across India.
This game-changing card integrates with UPI, offering enhanced convenience and inclusivity in financial services. Users can enjoy benefits such as up to one per cent cashback on UPI transactions made through the IDFC FIRST Bank app and 0.5 per cent cashback on UPI payments via other apps. Additionally, rewards are offered on insurance, utility bills and e-commerce purchases.
To celebrate its launch, the card provides a special offer: new users can avail of 100 per cent cashback (up to Rs 500) on their first UPI transaction within 15 days of activation, effectively waiving the first year’s fees. Moreover, the FD linked to the card offers an attractive 7.25 per cent annual interest, making it a dual-benefit product that promotes both credit building and investment.
The card also comes with valuable add-ons, including complimentary roadside assistance worth Rs 1,399, lost card liability coverage of up to Rs 25,000, and a personal accident insurance cover of Rs 2,00,000.
Highlighting its customer-centric approach, Shirish Bhandari, Head – Credit Cards, FASTag and Loyalty, IDFC FIRST Bank, remarked, “The FIRST EA₹N RuPay Credit Card empowers first-time credit card users by providing easy access to financial services while ensuring everyday savings and investment growth. This aligns with our commitment to deliver more value to our customers, helping them to #getmorefromyourbank.”
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