In a strategic move to enhance digital payments and customer engagement, PayU has joined forces with AdvantageClub.ai, enabling seamless redemption of loyalty points and wallet balances at checkout on its merchant platforms. The partnership aims to simplify digital transactions while strengthening customer retention for businesses.
By integrating AdvantageClub.ai’s platform into PayU Checkout, users can directly redeem their rewards during online purchases, offering a more seamless payment experience and driving higher redemption rates. AdvantageClub.ai, which serves over 5.5 million users across 100 countries, boasts an impressive reward redemption rate exceeding 95 per cent.
For businesses leveraging PayU’s payment ecosystem, the collaboration provides access to AdvantageClub.ai’s loyalty network, encompassing over 1,000 corporate clients and 10,000 plus brand options. Merchants are expected to benefit from increased transaction volumes and enhanced customer engagement, as loyalty programmes encourage repeat purchases and brand affinity.
Nikhil Mehta, Senior Vice President – Partnerships and Payments Strategy, PayU, emphasised the strategic alignment of this initiative with PayU’s commitment to expanding its loyalty and rewards ecosystem. Highlighting the value of seamless rewards redemption at check out, he stated, “Integrating AdvantageClub.ai will provide merchants with more tools to drive customer engagement.”
AdvantageClub.ai specialises in corporate rewards and employee engagement, offering solutions such as wellness programmes, sales incentives and flexible benefits. Through this collaboration, businesses can integrate these rewards directly into their digital payment processes, making it easier for employees to utilise their benefits effectively.
Sourabh Deorah, Chief Executive Officer (CEO), AdvantageClub.ai, underscored the impact of the partnership in bridging the gap between corporate rewards and digital transactions. He said, “Streamlining rewards redemption at checkout enhances convenience for users while creating more engagement opportunities for businesses.”
This partnership marks a significant step toward enhancing the digital payment experience, offering both merchants and consumers greater flexibility and value in their transactions.
Send news announcements/press releases to:
anupam@b2bmarketmedia.com
