State government owned UP Industrial Consultants or UPCON has partnered with entertainment startup Jadooz to create 1000 rural entrepreneurs in UP through the setting up of rural edutainment centres called ‘Magic Rooms’- mini auditoriums that aim to provide live interactive education during the day to the rural youth, while doubling as entertainment centres at night for the larger rural population in a given area.
Through the initiative, the partnership seeks to tackle the lack of accessibility of rural youth to coaching facilities related to preparation for engineering courses, accounting, English, among others while also trying to provide them with a cinematic experience at night.
Source:
Economic Times
